Understand demand
We learn which services and locations matter most.
/ KYARU CORP — PAID SEARCH
Be there when customers are looking.
A good Google Ads campaign is about more than appearing at the top of a search. It connects the right search with a useful answer, a clear website experience and a way to enquire.
/ WHAT THIS SERVICE MEANS
Better search intent. Better decisions.
People searching for a service may be ready to act, comparing options or just researching. Those different intentions should shape the keywords, messages and landing pages you use.
We build a plan around what you sell, which enquiries are worthwhile and how you can measure them. We also look at negative keywords and search terms that may be wasting budget, where relevant.
Account and keyword structure
A clear campaign structure makes it easier to see which services and search terms drive useful traffic. We review targeting, keyword intent, match types and ad group relevance.
Ads and landing pages that agree
Your ad should reflect what people find after clicking. We consider the promise in the headline, the landing-page content, mobile experience and the visibility of your contact options.
Track what matters
Clicks alone do not tell the whole story. Where appropriate, we help plan conversion measurement for enquiries, calls or bookings, then use those signals to refine campaigns.
/ WHAT WE CAN WORK ON
Useful outcomes start with a clear scope.
Every engagement is tailored. Depending on the project, the agreed scope may include:
- Campaign and keyword planning for your services
- Search ad messaging and landing-page recommendations
- Conversion tracking and reporting requirements
- An optimisation plan based on useful enquiries rather than clicks alone
We'll discuss priorities, constraints and pricing before starting work.
/ HOW WE APPROACH IT
A straightforward way forward.
Plan the campaign
We outline targeting, messaging, budget assumptions and tracking.
Review and refine
We look at real search behaviour and enquiry quality to guide changes.
/ THE PRACTICAL DETAILS
Questions worth asking.
Clear expectations make for better projects.
Is advertising spend included in your fee?
Advertising spend paid to Google is normally separate from any agreed setup or management fee. We make that distinction clear in a proposal.
Can you use my existing Google Ads account?
We can discuss access to an existing account and review its structure before recommending changes.
How quickly will Google Ads work?
Ads may become eligible to show shortly after approval, but learning which searches produce valuable enquiries takes data and time. Results are not guaranteed.
/ LET'S GET STARTED
Tell us what you're working on.
Describe your business, challenge and goals. Joshua will review your enquiry and discuss a suitable next step.